Considered by many the most dangerous sport in the world, bull riding is one of the fastest growing properties in the history of sports.  The concept is simple; match the world’s best cowboy athletes against the toughest animal athletes on the planet in an eight-second duel.  Or just imagine eight seconds strapped to a 2,000 pound beast with attitude!  The result is unparalleled sports action where danger, drama, injuries, and heroic accomplishments are just part of the game.